Together, We’re Giant (suckers)
The marketing team needs to be fired.
Game seven of what? Game #7 of the 2009 season?
2008 “All Out All Season”
2010 “There’s Magic Inside”
2011 “Together, We’re Giant”
Is there a common theme here? Yes… All of these slogans could have been picked by a 10 year old. Instead they were produced by “Swirl Integrated Marketing” who has done a decent enough job with the video side of marketing (last year’s creepy slow-mo talking heads aside)(2009, 2008) but has a problem when it comes to coming up with a logo with any balls whatsoever.
The real problem is what I call the Star Wars Marketing Plan. The problem is that they know that the hard core fans are going to come out and see the movie (episode 1/2011 Giants) so they try and market the movie to a whole new generation who they can turn into life long fans of the franchise (Star Wars/The Giants). But somewhere when they were trying to market to a younger generation they sprinkled a little too much of this…….
And not enough of this…..
Leaving the average fan feeling like they had their favorite franchise (Star Wars/The Giants) blended up with some adult’s version of what kids want and then served to them in a tidy little folded styrofoam lunch container.
Stop putting water in my fucking beer is what I’m saying.
Giants…… grow a pair and fire Swirl Marketing.
This is not likely to happen since the last time we had any semblance of a decent slogan was 1985 when “Real Grass, Real Sunshine, Real Baseball” misled thousands to drive out to the tip of windy ass hunter’s point for a ball game.
I mean seriously…. “Together, We’re Giant” …. What are we Mighty Morphing Power Rangers?
I can think of a couple better slogans right off the top of my head.
• “Cheaper Than Football”
• “Now With More Trophies”
• “Still The Underdogs”
This is San Francisco for god’s sake, we are progressive, creative, tech savvy, and not afraid to make fun of ourselves. Let’s Acknowledge our weaknesses.
• “Pitching, Defense, And Drama”
Maybe our lack of real power…
• “Pop Flies and Garlic Fries”
Can we do something cheeky at least?
• “San Francisco…. Yes, There’s A Team Here”
• “West Coast Bias”
I don’t want to turn our club into some giant homogenized Yankee or Red Sox boring Dunken Doughnuts eating, play-it-safe corporation. … I don’t want to be belong to that… Wait.. there’s another one….
• “We Don’t Want To Belong”
Ok so my slogan are not that great. But take 10% of the brighter fans and put their heads together. We could come up with something that we don’t have to be force fed. Duane Kuiper started the “Torture” bit last year and it stuck. Homegrown movements are much more satisfying than something that a big stupid marketing company like Swirl is going to come up with.
Do you enjoy it when they tell you to “Make Some Noise” on the jumbotron? Well then why do we have to stare at the cringe-worthy “Together, We’re Giant” all year.
So….. Let’s hear’em…. then let’s make some damn posters and take them to the game. Then let’s make some t-shirts and bring them to the game. Then when it get’s big let’s NOT buy all the last minute products (panda-hats) that they mass produce and try to sell to us.
ok send your 2011 Giants Slogan to @midnightgiants and let’s get this shit started.
or we are gonna end up with something like this again.
